Homeownership still important to young Brits

A UK-wide study from First Direct highlights the meaning of success to people across the UK and reveals what they deem as ‘successful’ and important throughout different stages of their lives.

The research shows that young Brits aren’t deterred by the ever-increasing challenge of getting on the property ladder and are keener to own their own homes than their parents.


According to the latest official figures, the typical home in the UK costs £216,674 – up by 6.9% from the previous year. As a result of the rise, the BBC recently reported that first-time buyers would need to find an average deposit of about £33,000 for a mortgage on such a property.
In order to save for a deposit of this amount, first time buyers on the average UK salary of around £27,000 would need to save their full pre-tax wage for at least 14 months.

Despite the ever-increasing challenges, the research suggests that young Brits are more determined than most to achieve the home ownership dream with 71% of 18-34-year-olds saying it is important to them to own their own property against just 66% of those aged 45-54.

A place to call your own – Young Brits’ vision of success

The majority of millennials define success as simply having something you can call your own - 66% typically class success in the property market as owning your own home and funding it independently (41%); not having a large (20%) or expensive (13%) property.
However, owning your own home doesn’t come without being financially stable - 86% of those between 18-34 say admit this is important to them with the vision of achieving this between the ages of 25-34.

Interestingly, for 18-24 year olds; owning the perfect family home sits high on the list of life goals too. This age group are the most likely (than any other age group) to define success within the property market as ‘a great family home’ (51%), which they have funded independently (46%) - in comparison to less than a third (32%) of 35-44 year olds who believe this.

Against the national average

When taking a wider look at the whole of the UK, first direct found that the majority of Brits (64%) believe simply having a place to can call your own, no matter where it is or what it looks like, is the vision of success when it comes to property. Similarly, over a third (36%) also believe that success comes from funding your home independently.

‘Family is the heart of the home’ – second on the success scale is to have a great family home (37% said this is the measure of a successful home) and a similar amount of Brits (36%) measure a successful home by the desirability of the area. Brits admit having a large (12%) or expensive property (8%) is of little value when it comes to a home with both revealed as some of the least important measures of a successful home.
Most important measures of a successful home:

Owning your own property 64%
Having a great family home 46%
Funding your home independently 38%
Living in a desirable area 36%
Having a large home 12%
Having a home near your work 12%
Investing a lot in the aesthetics of your home 11%
None / I don't know 10%
Other attribute 8%
Having an expensive home 8%

Tracy Garrad, chief executive of First Direct, comments on the findings: “Our focus and validation of success changes throughout our lives, naturally, and the study really highlights this. The findings suggest that young Brits have a really healthy vision of success; striving to achieve in their careers and home ownership in order to be independent, have financial security and simply be proud of themselves.”

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