Our 7 core principles

The Miles & Barr way

1. The brand

The Miles & Barr brand is a proven formula. It draws confidence and exceeds our customers’ expectations. It stands for truth, integrity and clarity by removing the chaos in what can be a complex and stressful time. Our brand has a fresh culture to reflect how we like to take care of you, it provokes passion, energy and innovation. We are accountable for the brand and protect it by committing to being the best, by doing our best with the very best people.

2. We only recruit the best

Our policy is to attract, recruit and train the very best people from all walks of life, not just people with experience in the property business. Our selection process inspires energy, trust and integrity. Our interviews focus on attitude over ability as the rest we can train. To protect the brand, our thoughts during the recruitment process are supported by an individual psychometric test. This forms only part of the decision, however it does demonstrate our commitment and seriousness to ensure that everybody will fit and work well together.

3. Industry leading training Our training is process-driven to a consistent and exceptionally high standard. There is no such thing as a born salesman; all outstanding sales people add their personality to a structure and process that they know works. What we say, how we say it and when we say it has a lasting impact on how people think, feel and react towards us. The knowledge you will gain with us is the most comprehensive and measured in the business. How can it be this good? Because we are all taught by our Directors!

Lee Carter, Christian Miles, Stuart Barr

4. Unrelenting marketing campaigns

It is said that whatever business you are in, you are in the business of marketing your business. There are three golden rules to becoming a market leading estate agent: 1. Recruit the best people. 2. Train them to the highest standards. 3. Have the best marketing (in your area). Our marketing is planned in advance to follow a consistent and structured success formula, helping your business gain the highest profile to stand out from the crowd.

5. Influencing your market place

We have commissioned a leading Customer Relationship Management company to design a bespoke program around your business needs and that of your customers. It is fully automated generating leads, recommendations and referrals that will help your business grow 365 days a year. This frees your time to network and influence your community.

6. Sharing the good news

Everyone involved learns the same skills however we are delighted if someone discovers a better way. If an improvement is found, we share it, so that everybody benefits. This level of ‘finger on the pulse’ is delivered through a daily objective meeting to ensure that we help you maximise the most from your business.

7. Effective communication

Our business is designed to be as inviting and attractive as possible by making things simple and easy. We want our clients to think and say we are a pleasure to deal with - so what we say, we do! Clear internal and external communication is the key to success, creating a better way of servicing our customers. Examples include innovative features on our website such as an online direct diary facility so that our customers can book appointments around their lifestyle, instead of our opening hours, and a unique mobile phone facility allowing them to search for properties, anytime, anywhere.